Rolex FAQs

How can I tell my Rolex is real?

Members of the forum are familiar with Rolexes and can generally identify a fake Rolex from good, detailed photos--so post some and ask for opinions. Of course, this appraisal is worth what you paid for it--nothing. The only sure-fire way is to take it to a Rolex service center and have them examine it and give you an appraisal. Next, taking it to a Rolex authorized dealer and have them give it the once over. If they remove the caseback and examine the movement they will be able to tell at a glance if it is a genuine Rolex movement (no other movements are laid out in the same way). From a casual external examination, some expensive fakes may fool some of the people some of the time. Most Chinatown fakes fool nobody. If you're buying a Rolex and you want zero risk, buy it new from an authorized Rolex dealer. Anything else has some degree of risk. And, as James Dowling says, "buy the seller, not the watch"

How often should I service my Rolex?

Two schools of thought: Rolex and many WISes recommend every five years for a modern one or more frequently for a vintage one--proper service keeps it running smoothly and dry, grimy watch can wear and damage parts making for a more expensive repair.

On the other hand, a minority of WISers say that periodic maintenance service is not required. Just fix it when it breaks. They refer to their thirty-year old watches that are within COSC specs.

Why are Rolexes so expensive?

Short answer: Rolex sells every watch they make. There is no reason to reduce the price if that's what the market will bear. Nobody was ever forced to buy a Rolex, so if you want one, buy one, if you don't, don't. The implicit question here is are they a good value in comparison to other fine watches, and this FAQ will not enter the debate of brand, horological refinement, and so forth.

Why are the Stainless Steel (SS) Daytonas so expensive?

The SS Daytonas are extremely popular as of early 2003. Dealers frequently have wait lists, premiums over list price, or both. The stainless steel is selling for more than the two-tone (TT) stainless & gold model. This FAQ will not speculate as to why they are so popular.